Don’t Box Us In

Dec 12, 2018 6 min read
Don’t Box Us In

Dreamr is not just social media. It is not crowdfunding. It is something entirely new.


Look, we understand, it’s hard for us as human beings to comprehend something entirely new. We can’t be mad though. We called ourselves a social platform in the beginning. However, as dreamr has evolved we have come to realize we were limiting ourselves in the early days. From now on we refuse to let anyone, including us, put dreamr in a pre-defined category ever again. It was in the spirit of this new attitude that this blog post was written.

Dreamr is to Social Media what Uber was to the Taxi Industry

Uber is not a taxi company, but that is the industry they upended first. It’s possible they also underestimated themselves, the company was called UberCab in the beginning. It’s interesting, we can hear a groundbreaking concept but there’s this part of us that can’t accept the new idea for what it actually is. 

We always want to construct the new house out of old bricks, put things in boxes that make sense. It’s our human nature to compartmentalize new ideas into categories we are already familiar with.

Let’s dig deeper into this dreamr/Uber analogy. Uber solved a problem that everyone had accepted as a reality. The problem was extremely obvious.

Think about the old user experience of hailing a cab:

You stand on the side of the street, wave your hand to get the attention of a person operating a motor vehicle, often in busy traffic, and hope you get lucky that: A) they see you and can stop and B) they don’t already have a passenger in the back. If you wanted to order one, your best bet was to call at least an hour in advance, give them your address, and hope for the best.

Image credit:

With the emergence of the smartphone and reliable fast(er) mobile internet, Uber solved a problem that was so commonplace, the typical person never really thought of it as something that could be improved. Hailing a cab sucked and that was “just the way it is.” The outcome of Uber tackling this problem is we, the users, get to have a car show up at the push of a button and we know exactly when it arrives and how much we’ll pay.

What Uber actually created was an on-demand transportation platform with superior fleet logistics that has allowed them to dominate ride-hailing, food delivery, last mile delivery from retailers, long-haul shipping, and autonomous vehicles. If they had boxed themselves into being a taxi company, they would just be the most successful taxi company, not the technology behemoth worth 70–120B dollars today. Living in Las Vegas (which if you have ever been outside of the strip is a wide sprawling city) I literally never used taxi services or even thought about them. I use Uber all the time though. Get it?

At dreamr, we are also solving a problem that nearly everyone accepts as “just the way it is”. Following your dreams right now is extremely difficult. There is no formula because everyone’s dream is different, and if you don’t have easy access to the right connections and resources (hint: most of us) for what you want to do — it can be a long and trying road. In fact, it sucks so much that most people don’t even attempt it. I don’t blame them either, the odds of success are so low that it’s just easier to play it safe and not take the risks involved.

Image credit: Billboard Music Awards

The only issue, and it’s a big one, is everyone has a dream and like it or not if you never pursue it, that will haunt you for the rest of your life.

Spend a day at the retirement home talking with people over 70 that you don’t previously know. Ask them if there’s anything they would do differently in life and see how often people say they wish they would have taken that risk and gone after what they really wanted instead of settling. This is a very real problem that deserves to be solved.

The “play it safe” mindset is changing though. Millennials and generation Z are some of the most entrepreneurial-minded problem solvers the world has ever seen, and they now make up 60% of the global population. They have clear examples to reference that playing it safe doesn’t provide any guarantees for living your best life. The old world is still trying to figure out how to adapt to them and remain successful. Typical society, am I right?

How about instead we figure out how to support these generations and ensure THEY are successful? How about instead of building products that people find addicting and entertaining for the benefit of advertisers, we build products designed to bring people value and enrich their lives? Am I getting too outside of the box now?

At dreamr, we are leveraging current and emerging technologies to build a unified set of social networking and financial tools designed to empower anyone to achieve their dreams. We’ve dissected this problemtested solutions, and have an adaptive game plan ready to deploy. Let’s go over some high-level use cases.

Use Case 1:

Let’s say Juliet’s dream is to be elected Mayor of her city. She has been active in her community for a long time, but she has no idea where to start. With dreamr, she can declare her dream on the platform and categorize it with things like politics, social impact, and local government. Our feature Dream Connect is designed to help her quickly find and make like-minded connections with ease, plus the future Mayor’s dream can be discovered and shared on the network.

After building her network and gaining some insight on how to approach running for office from her new connections, our future Mayor can launch a crowdfunding campaign to raise money for her election expenses. Once she has her capital, she can use our peer to peer marketplace to hire whatever help she needs: website development, social media management, sign making — all right there waiting for her to reach out and engage.

Use Case 2:
Romeo’s dream is to travel the world. He has a list of 20 cities he’d like to see before he turns 30. Romeo is a talented web developer but like a lot of people, lives paycheck to paycheck and isn’t able to save much money. His dream feels out of reach.

With dreamr, Romeo declares his dream and connects with people currently living out his dream of traveling the world. They share with him the ways they have found to travel and stay abroad cheaply. Using dreamr’s peer to peer marketplace built on the Ethereum blockchain, Romeo can list his services for web development at $50/hr and work from anywhere his laptop has an internet connection. He is able to save some money to get started, and while traveling he takes on gigs and accepts different forms of payment to best suit where he is in the world at the time. Romeo now has the economic mobility to realize his dream and still earn an income, all while helping other dreamers advance their dreams simultaneously.

There is simply not a unified suite of tools on the market today that is designed to solve this specific problem for the thousands of different shapes and sizes it comes in. While some of the tools may look familiar, the platform we are currently building is fundamentally different than the fragmented, often competing services that are currently available. We’re excited to launch dreamr because we know it will be used by people in cool ways we haven’t even imagined yet.

At dreamr, we believe in the limitless potential inherent in every single person on the planet. The prospect of having a global community dreaming together — sharing ideas, knowledge, services, and resources on a platform that rewards them for doing so — is an environment where we just might start to reshape the idea of what we‘re capable of.

In the spirit of the limitless potential within you (yes, we’re talking to you), We’d like to ask… what is your dream?

Great! Next, complete checkout for full access to Dream Universe.
Welcome back! You've successfully signed in.
You've successfully subscribed to Dream Universe.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.